Fenurrito Way

Branding

Date: November 2020

Fenurrito Way is a restaurant that serves Mexican Cuisine, located only on Lansdowne Street in Boston, Massachusetts right by Fenway Park. The name of Fenurrito Way is coined from the words Fenway and Burritos, a combination of the cuisine and location. Design concept is to capture a Red Sox “essence” by use of bold color and playful typography and imagery.

Logo

Fenurrito Way brandmark comprised of the clean and playful rendition of the Boston Red Sox type with its collegiate and sporty design and a baseball icon behind. The type of the logo is placed in an order in which you would read it as Fenway (in the large type) and urrito for the word burrito in between. In a way the type is sandwiched together on a baseball plate.