The logo is based on one of the tag lines, “You’re IT!” The black icon next to Tags uses the letters I and T from the tag line, creating a shape of a house, with an addition of a roof and chimney to further make the icon look like a house. Not only that, but the letter H stands for Housewares and Hardware. The word Tags is inspired by the ACE logo, which is italicized and uses the colors red & black.

Tags Hardware is in a fantastic location and is easily accessible through the subway stop, Porter Square. With the use of MBTA Advertisement, people can easily view the posters in the subway trains. The posters are fun and engaging. The images includes items that can be bought in the store. The items collaged together creates icons, such as a house or hammer.

The subway station, Porter Square is an easy and accessible way to get to Tags Hardware, and what better way than to use that area as advertisement! Porter Square has the longest escalator in Boston. The long staircase next to it can be rented out and advertisement can be placed going along the stairs. The tag line used is, “TAGS Hardware, Just a Step away.” Quite literally, you are taking steps to go to the store. With the tag line, images of the items that can be bought in the store are on the stairs. This allows the customers to think about what they need to buy.