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350 Now Campaign

350 Now Campaign

Advertising Campaign
Date: October 2020
Client: 350
Group Collaboration

Communicate a sense of urgency to the audience of travelers who commute through the South Station Atrium, Redline Platform & Train Interior (Boston, MA) about fossil fuel emissions and how we need to switch to renewable energy.

For our campaign strategy, the goal was to create a campaign that was serious yet sarcastic using phrases of the little things that humans do everyday and provided over exaggerated images to provoke the audience's emotions, as well as to display the truth and how it is NOT fine to do those actions. This also includes the campaign tagline and the big question, "Is It Fine?"

South Station Atrium

350 Now Campaign South Station Atrium Mock Up 1350 Now Campaign Overhead Horizontal 1350 Now Campaign Overhead Horizontal 2350 Now Campaign Overhead Horizontal 3350 Now Campaign Overhead Horizontal 5350 Now Campaign Overhead Horizontal 4350 Now Campaign Overhead Horizontal 6
350 Now Campaign Overhead Verticals350 Now Campaign Overhead Verticals350 Now Campaign Overhead Verticals350 Now Campaign Overhead Verticals
350 Now Campaign South Station Atrium Mock Up 2350 Now Campaign Large Horizontal350 Now Campaign Large Horizontal350 Now Campaign Large Horizontal350 Now Campaign Large Horizontal
350 Now Campaign Large Vertical350 Now Campaign Large Vertical
350 Now Campaign South Station Atrium Mock Up 3350 Now Campaign Thin Verticals350 Now Campaign Thin Verticals350 Now Campaign Thin Verticals350 Now Campaign Thin Verticals350 Now Campaign Thin Horizontal350 Now Campaign Thin Horizontal350 Now Campaign Thin Horizontal

Motion Graphics

350 Now Campaign South Station Atrium Mock Up 4
350 Now Campaign Redline Platform Mock Up 1

Redline Platform

350 Now Campaign Redline Platform Mock Up 1350 Now Campaign Redline Platform350 Now Campaign Redline Platform350 Now Campaign Redline Platform350 Now Campaign Redline Platform

Redline Train Interior

350 Now Campaign Redline Interior Mock Up 1350 Now Campaign Redline Interior Mock Up 1350 Now Campaign Redline Interior350 Now Campaign Redline Interior350 Now Campaign Redline Interior350 Now Campaign Redline Interior350 Now Campaign Redline Interior350 Now Campaign Redline Interior

Slide Deck Presentation

350 Now Campaign Presentation Mock Up

Click the link below to view the presentation of the advertising campaign.

Presentation PDF

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