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In Between Cultures

In Between Cultures

Senior Thesis
Date: April 2021
Client: In Between Cultures
IG: @inbcultures
WEB: inbcultures.webflow.io

For my senior thesis at Suffolk University, In Between Cultures is a platform created for Asian Americans (as well as other Asians born in non-Asian countries) to share their stories anonymously of being culturally in between, dealing with self identity, and/or racism. This is a very personal and sensitive topic that many Asian Americans do not speak of often.

As a first generation Chinese American in my family, I have struggled culturally fitting in, and was rather someone who was in between. I created In Between Cultures so that other people like me can share their stories with what they dealt with growing up and issues from today. Not only being culturally in between, but stories of self identity and racism can be shared. In Between Cultures is a space for people to connect and understand each other. To my Asian brothers and sisters, it is okay to be different. You are not alone. We do belong. We belong in the in between because we are, Inbetweeners.

Logo

In Between Cultures LogoIn Between Cultures Logo

Motion Graphics

Instagram

In Between Cultures Social Media

Click the link below to view In Between Cultures' Instagram.

@inbcultures

Website

In Between Cultures Website

Click the link below to view In Between Cultures' Website.

inbcultures.webflow.io

Merchandise

Brand Manual

350 Now Campaign Presentation Mock Up

Click the link below to view the brand manual of In Between Cultures.

Brand Manual

Process Document

In Between Cultures Process DocIn Between Cultures Process DocIn Between Cultures Process DocIn Between Cultures Process Doc

Click the link below to view the process document of In Between Cultures.

Process Document

OTHER WORKS

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#HateIsAVirus

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Branding & Animation
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ZORA

Branding & Social Media