Code Wiz is an after school program that teaches kids 7 – 17 about coding and prepares them for their technology-driven future. Code Wiz offers programs such as tech tracks, coding classes, robotics, and much more.
The overall re-brand is meant to be more playful, colorful and abstract.
The Code Wiz logo is an abstract, gender-neutral, playful and family friendly design.
The design is based off the concept of “Happy, Happier: Better, Best.” It includes symbols that are used for coding and on the keyboard; C, colon symbol ":" and D. One side of the logo is a happy face to represent the beginning phase of coding and the other side is a happier face to represent the result of coding (the progress made). The logo is interchangeable and can be flipped upright and upside down. There are two alternatives for the logo, a square and rectangular orientation.
Including the letterhead, envelope, and business cards. Code Wiz patterns are the faces from the logo placed on its side. It is subtly appearing as C : D (backwards as well) representing the word CODE for Code Wiz. The pattern is stacked in rows as a list of infinite coding. This pattern is only used for headings, navigation (website), and backgrounds.
This is a four panel brochure that includes information about Code Wiz and programs they offer, it also includes some playful illustrations we designed. We chose a four panel instead of a three panel because we wanted to utilize the inside flaps to present the faces of the logo side by side.
